This is fascinating. There was a community Facebook account set up for my county during COVID - to disseminate useful info and coordinate community volunteering. They worked out early on that if they just posted the facts their posts didn't get seen by many. So they worked out that by adding strategic typos or errors they could make their posts go viral and get their info out there really efficiently. It was so clever and it worked every time.
Update: my friend messaged me today to say he'd discovered this is called Cunningham's Law - it even has its own Wikipedia entry! https://en.wikipedia.org/wiki/Ward_Cunningham#%22Cunningham's_Law%22
This is fascinating. There was a community Facebook account set up for my county during COVID - to disseminate useful info and coordinate community volunteering. They worked out early on that if they just posted the facts their posts didn't get seen by many. So they worked out that by adding strategic typos or errors they could make their posts go viral and get their info out there really efficiently. It was so clever and it worked every time.
Oh, wow!! So fascinating that it’s something people have used for a really positive purpose! Thanks for sharing ❤️